![]() The first thing we did was analyze his communication with customers, and we noticed a lot of questions in the spirit of “The price is so low! Is this genuine?,” “Is this original,” etc.Īfter this insight, we made one small addition to the listing-a “100% authentic” badge.The results were a 37% uplift to sales and conversion rate, and a significant decrease in the time he spent answering questions about the item’s authenticity. This listing belongs to a colleague of ours, and when he asked for our help, it quickly became apparent that his business model is to sell high volumes of branded items with low profit margins. But the goal isn’t to impress a listing’s visitors with beautiful design, it’s to convert them into paying customers! I think we can all agree this eBay listing, created by a professional agency, is well-designed. ![]() There’s a difference between beautiful and high-converting ![]() My co-founder, Max, and I started our eBay business from square one, and in two years were winning eBay awards for the highest conversion rates and bringing in more than $100k a month.įor those of you who are just starting out and trying to grow your online business from nothing, here’s a peek into our process to inspire you and help you take your own business into the $100k+ per month range as well. ![]()
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